Hi, I'm Carmen
With over six years in marketing, specialising in content creation and social media strategy, I've had the pleasure of working with more than 70 brands across beauty, lifestyle and travel, from UGC to larger branded campaigns, and have been part of strategies that have driven millions in revenue for my clients.
I'm originally from Austria and currently split my time between Europe, Asia and South Africa, which naturally gives my content and audience a broad international reach and a deep understanding of different demographics. I love what I do and I only work with brands I genuinely believe in.
Portfolio
A selection of work across the niches I specialise in and genuinely love creating within, each one reflecting years of experience and a real passion for the brands and stories I get to tell.
Specialising in luxury hospitality and travel experiences, from boutique hotels to hidden destinations across Asia, Europe and South Africa.
Wellness, retreats, spas and lifestyle brands. I have a deep personal connection to this space and it shows in the way I create content within it.
Product content across beauty, jewellery, tech and fashion, from UGC to branded campaigns and influencer partnerships.
Trusted by
Metrics
01
Organic content specialist with a proven track record, a single reel created for a client has reached up to 30 million views, with no paid promotion or boosting of any kind.
Specialising in lead generation and bookings, a single reel has generated over 4,000 organic leads of a highly qualified audience, all actively interested in high-ticket offers.
03
I have grown 150,000+ highly aligned followers across multiple accounts, focusing on audience quality and long-term engagement over vanity metrics.
05
02
The Instagram accounts I have managed have reached up to 50 million views on a single account, consistently attracting a highly engaged and aligned audience within the target market.
04
On my personal account I reach up to 10 million monthly views, with a highly engaged community built on trust, authenticity and consistent story-driven content.
06
The content strategies and campaigns I have been part of have contributed to generating over 20 million euros in yearly revenue for my clients.
Partnerships
I believe the best work comes from genuine alignment. If you feel that too, I'd love to hear from you.